I used an octopus as the base of the logo design. I simplified a photo of one while still retaining its organic shape, and combined it with a sans-serif font, and having them rest on a black background to help the type stand out. Due to the octopus’s popularity in Asian cuisine, I branded this design as part of a fictional Asian themed bar and grill.
Asian cuisine is a favorite of mine, and thus was my inspiration for this design. As was one of my first university projects I had to transform a animal into a logo, and chose to apply to a restaurant setting. I used a simple dual tone color palette to evoke a eastern and minimalist feel with the design. Tools Used: Illustrator, Photoshop